Online reviews play a crucial role in consumer trust and purchasing decisions—84% trust them as much as personal recommendations, while 88% say reviews have influenced their choices. Additionally, 88% of consumers trust highly rated local businesses, and 92% of B2B buyers are more likely to purchase after reading trusted reviews. However, 94% of people have been convinced to avoid a business due to a negative review, with companies risking a 22% customer loss from just one bad experience. If you want to convert website visitors into leads and sales, you need to build trust—and that starts with managing your online reputation.